William Hill Review

William Hill Australia Review – Introduction:

William Hill is a re-branded bookmaker previously known in Australia as Sportingbet. The original Sportingbet website launched in 2003 by the UK based Sportingbet Group. They acquired Centrebet in 2011 to expand into the Australian market. This caused a landslide of investment from outside of Australia, primarily by British and Irish bookmaking firms.

In March 2013 Britain’s largest bookmaker, William Hill, acquired Sportingbet Group’s Australian operations which consisted of Sportingbet and Centrebet. They didn’t stop there as they also acquired Tom Waterhouse in August that year. Understandably, all three sites now operate with identical markets and odds.

William Hill completely re-branded Sportingbet as William Hill in February 2015 with a view to merging William Hill with Centrebet and Tom Waterhouse by early 2016.

Although the William Hill brand isn’t overly familiar to Australians it’s worth noting the publicly listed company is one of the biggest names on the high street in the UK with over 2,300 betting shops. William Hill currently employs over 17,000 people.

Reputation and Reliability:

Considering William Hill Australia is owned and run by William Hill, one of the largest gambling companies in the world and one of the most respected brands in Europe, you can be safe in the knowledge you’ll be getting decades of top class service once you’ve signed up. They might be poms but these guys will look after you.

The William Hill site in Europe is known for its reliability and stability. They invest heavily in infrastructure so that their site almost never goes down.

Tom Waterhouse is their CEO which says enough!

William Hill – CSGO Betting:

Wow – where do we start? This is the most comprehensive CSGO betting offering on offer in Australia. Typically you can only bet on the match winner but with William Hill, we’ve seen them let you bet on the following:

• Match Result
• Match Result – Line (handicap)
• Correct Series Score
• Total Number of Games
• Win – Map One
• Win – Map Two
• Team X to win a game
• Team Y to win a game

Take a bow William Hill. This is fantastic. The only thing stopping William Hill from being the best Esports betting platform in the world is pistol round betting and individual map handicaps. They really are the one stop shop for everything related to CSGO betting.

William Hill – eSports history:

William Hill haven’t done anything in terms of Esports focused marketing just yet but they have invested heavily in delivering an excellent all-round product. Since the latter part of 2015 they have offered a wide range of games, lots of different betting markets and put their prices up nice and early.

Payment Options:

William Hill offer the standard deposit options as you’d expect. However, when it comes to withdrawals you’ll see PayPal is an option. This is fantastic news as it is not offered by a number of Australian focused bookmakers. PayPal means that there’s no need to wait for bank transfers to be initiated and your missus can’t see the winnings coming back into the account! There are also no transaction fees for deposits or withdrawals.

There is a $30 minimum deposit amount if using PayPal or Skrill (Moneybookers) but that doesn’t exist for bank transfers, POLi, BPAY or credit cards. You can withdraw through all the usual methods.

Customer Support:

William Hill operate live chat support via their website between the hours of 07:30-23:00 AEST 7 days a week. You can also reach out to them via email or phone depending on how important your query is. We always recommend live chat though for speedy service.

Website & Betting Options:

The website itself is simple and straightforward to use. Within the Esports section, their layout is one of the best we have seen. It loads quickly and immediately prompts you with a simple drop down menu at the top. This shows you the most popular sports such as horse racing and greyhounds. Clicking on the “all sports” part of the menu will show all their betting opportunities.

Once you’ve found E-Sport on the menu you’ll be presented with a list of the events available on the top of the page. You can then click into whichever market interests you.

Add selections to your betslip and you’ll then be able to click on the betslip to place your bet. Remember, you can place multiple bets in order to increase your returns! This makes sense sometimes when there are many short priced favourites at CSGO events.

Odds are displayed as decimals which is the format that you will be used to. As it stands there is no live streaming as of yet, but you’d have to think that over the next 6-18 months a major name like William Hill, with all the markets they offer, would look to invest in live streaming.

Sports Markets:

All the sports that you can think of are offered by William Hill, so it’s not just esports betting odds that are available. Horse Racing is obviously a big part of their business, as are AFL, NRL, cricket, basketball and soccer. We’ll let you check those markets out yourself and it’s definitely worth doing so.

Other Products:

William Hill solely operate a sportsbook so there are no other products to speak of. The sportsbook is more than capable of taking care of all of your punting needs.

Verdict:

Without a doubt, William Hill is the best CSGO betting site in Australia. We’ve reviewed countless sites and tested them out to the very best of our ability, and even international websites struggle to come close to what William Hill Australia offers. As an Australian customer you can enjoy the very best Esports betting opportunities. European punters are going to be incredibly jealous that their Esports betting offerings are so lax in comparison to William Hill Australia.